TV Idents: Opportunities, Limitations And Creative Communication

Opportunities

Name: Horror: Current Idents: Exploding Head ident (2013)



Creation of corporate identity

This channel makes it very obvious through this ident that they are a channel that focus on the horror genre. In the ident they clearly identify what they show on the channel by having a strange looking dummy with organs with a midshot so you can also see the strange area that it is in, which could be a morgue. They have the dummies head explode at 00:02. This clearly tells us that they show a lot of gory/bloody shows/movies with a lot of deaths just like what happened in the ident.

Name: BBC News: Current Titles: BBC News at one titles (2013)



Display of text-based information

Due to the fact that this is a news channel, they show multiple names of multiple countries, and cities around the world, next to what looks like a signal going around the world. We see this at 00:07 when they show the signal with all of the names of areas around the world. By doing this it could mean that their news which is the signal, is going around the world, and looks for news in every country, which explains why it shows the names of the countries.



Name: Kerrang!:  Current Idents: Band Ident (2016)



Branding of content 


In this ident they show multiple popular bands with their very popular songs, such as artists like "Green Day" with the song "American Idiot" at 00:15 , and at 00:01 they show "My Chemical Romance" with their popular song "Welcome To The Black Parade". By doing this they show to the audience what artists they actually show on their channel, being a music channel they would want to focus on very popular bands and artists to get a wider audience. This is exactly what they are doing since if people see that they have popular bands like "Green Day" and "My Chemical Romance" they would want to watch the channel, and know this is the channel to see those bands.

Creation of tone 

Being a music show that focuses on the rock/metal genres, they try to make the ident very fast paced which adds to the energetic tone. They do this by showing the short quick animations of the artists singing, cutting from artist to artist. Such as at 00:17 they have a very quick animation of the singer from "Thirty Seconds To Mars" which adds a lot of energy to the ident and it creates a very lively feeling. They even add an explosion at the end at 00:21 to add more excitement to give people the idea that they focus on the rock/metal genre, which is very fast paced, energetic music.




Name: E4 Current Idents: Cafe Burke ident (2013)



Appeal to target audience 

In this ident they try to relate to their audience by setting it in a cafe. People can relate to it since they can see themselves in the same situation that that the E4 mascot is in since they may usually go to diners/cafes. By having the ident very relatable to the audience, people would want to watch the channel, to see what shows they have which could also relate to them.




Name: Sky Movies: Current Presentation: Sky Movies Disney Ident (2014)

Encouragement of brand loyalty 

In this ident they show multiple "Disney" movie characters, such as "Dumbo" in the background at  00:01 and they show "101 Dalmatians" at 00:08 followed by the two dogs from "Lady And The Tramp". By showing all of these famous movie characters, people will get the idea that they show many famous "Disney" movies so they will start to watch the channel for the evening since they will know what the channel has to offer.





Limitations 

Name: Drama: Current Idents: Bath ident (short) (2013)

Typography 

With this ident they have a logo which does not explain much about the channel. The logo and font have no context of what the channel shows, and there is no feeling with the text, it seems really plain and does not give much information, and the colours purple and white does not give us any ideas of any feelings that the shows give, such as if they used colours like yellow it would give us an idea that the shows are light and comedic, and if they used black, the shows would probably be dark or scary.


Name: Sky Sports: 2010 Idents: Cricket on 3 (2010)

Name: Sky Sports HD: Current Idents: Sky Sports 1 Ident (1) (2014)


Resolution

In these idents, you can clearly see the difference in colour and the space of the screen. Even though they are very different, you can tell that in the HD version is much clearer with the higher quality that is used for the ident. People chose to use HD for the ident because now it is possible to use HD and special effects, which makes the idents much more pleasing to watch for the viewer.



Name: BBC ONE: Globe Ident (1964)



Colour


At 00:16 to 00:23 the ident does not seem to have much colour in it, only white, black and gray. Since this ident does not have that much colour, it is not very eye catching and does not grab peoples attention, since colours like white,black and gray does not really catch peoples attention and does seem very boring to look at, since by not having any exciting colours in the ident, it takes of the excitement of watching the ident, and people will get board very quickly.


Name: BBC THREE: 2008 Ident: Kickstepturn (2008)

Size


This ident has a lot going on which makes it more exciting to watch, In this ident if people have a wide screen, they can be able to see all of the things happening, but if you have a small screen you wont be able to see everything that is happening in the ident, such as you wont be able to see the edges of the ident with a small screen.


Aspect-ratio

When you have a small screen you wont be able to see everything that is happening with some idents, which is the case with this ident. When not being able to see everything people will not get all of the meaning intended for the ident, and the creators might not get their meaning across if people wont be able to see everything by having parts of the ident cut off by the screen.



Analogue and digital recording and transmission systems

In this ident we can see that it has very high quality, and a lot of colour in it, which makes it more exciting to watch. With digital recordings, idents can be able to have more detail in them and gets people more engaged into watching it by showing the bright colours and high detail, it makes it more entertaining for the viewer to watch. With analogue it is not possible to do this since there would be no colour or detail to make it more engaging for the viewer, but with this ident by having digital recording they are able to have colour and more detail to make it better to watch for the viewer.

Creative Communication 

Name: ITV: Current Idents: Fans Ident (1) (2015) 

Enhancing ideas 


In this ident many colours are used which all fit in with the logo as the logo continuously changes colour as the shots change to different objects moving around. This ident shows multiple things happening which shows a variety of things that you would not really expect to normally see, which could explain what the channel shows. By showing multiple very different things going on, it could mean that the channel has a lot of different shows for the audience to enjoy.

Name: BBC ON: Current Idents: Dog Display Team Ident (HD)

Pushing the technology 


When adding special effects to an ident they make things that are impossible, possible, such as in thisident we can see that they used special effects to make a dog jump through a flaming hoop, which was obviously not possible and not legal to do. By adding special effects to the idents they make more enjoyable to watch, since dogs jumping through flaming hoops is not something people would really expect seeing and by watching something that they dont usually see it makes it more interesting to watch, and with all of the effects used, it makes it pleasing to watch as well.


Name: Sky Movies: Current Presentation: Sky Movies Showcase ident (HD) (2011)


Communicating visual ideas to a non-visual audience 


When some people make idents they try to create a tone with just the music played in the ident.
Having a certain tune playing during the ident can show what exactly the channel is like. In this ident they used a certain type of music to create more of a magical feeling, which tells us that the channel has shows that fit that type of tone that they are trying to set.



Name: YourTV: 2015 Idents: Chocolate ident (2016)

Creating under pressure of time and budget 


Not all idents have a high budget to make, such as this ident was literally only a pan of a box of
chocolates with the logo at the end, which did not have much money put in it . When having a low budget the ident becomes really simple and less memorable since there is nothing in the ident that really seems entertaining to the audience watching.



Name: Good Food: Current Idents: Diner Party ident (2010)


Appealing to a target audience 

Some idents try their best to appeal to the audience that watch the channel. In this ident they focus mainly on food, which is something that the target audience would be very interested in, because the show is based on food, it would make sense to focus on food in the ident, since that would be what the target audience is interested in, and that is what they find appealing.


Name: MTV Live HD: Current Idents: Pop Ident (2015)

Appreciation of desired tone

In this ident you can clearly tell that they try to create a very exciting tone, they try to do this by using very fast, joyful music, which shows what exactly they show on their channel. They make the camera move very slowly which makes it seem like the channel is very relaxing to watch. In the ident you mainly see bright colours moving around very fast, which seems very happy and exciting, which could give you an idea of what type of content they show on the channel.