Ident Design

NAME - ITV2 : Current Idents : Fans ident (1) (2016)



Density Of Information

This ident made by ITV 2 has a low density of information about what it going on, and it does not tell us much about what the channel actually has for the audience to see, since they might get confused when looking at all these random clips. The ident does not make it clear about exactly what show is next, due to the fact that they just simply showed a montage of random objects moving around, such as at 00:04 where multiple hammers are thrown at clocks, which does not give much information to the viewer about the channel, so it might not get people to actually watch the channel since they wont know exactly they have to offer by just looking at the ident.




Use Of Space And Time

In this ident they did not make it very clear on what the time exactly is in the ident, due to the fact that there are no shots that are done outside, and you don't see any windows which show the sun or the moon. An example would be at 00:15, you cant tell if it is day or night.You can clearly tell that there are multiple locations used in this one ident. This could tell the audience that the channel has a lot going on, since they use so many locations, which seems very exciting and entertaining to some people, which could give them an idea of what the shows are like, it might make them think that their shows have a lot going on and are all very exciting.






Screen Tempo

In this ident you can clearly see that there are multiple cuts throughout the whole ident. These multiple cuts show a lot of different things going on. They show a lot of different objects moving around, which means that the channel has large variety of different shows on their channels for people to watch, just like how in the ident, there are multiple exciting things going on. By watching this ident people would get the idea that the channel is very random, and likes to show exciting fast pace things, such as hammers flying everywhere. 










Interaction With Viewers

This ident  has a lot of content in it that would appeal to their audience, and would see, such as at 00:02 they had a lot of bright colours that would seem eye catching and would appeal to children, this would get people to notice the ident and want to see what exactly is going on in the ident. These little clips they show are kind of relaxing to watch, which is very pleasing for the viewer watching, which might get them to want to watch the channel to see if their content is the same.



Information-Led Or Entertainment-Led

In this ident there are many parts of it that might seem amusing to some people watching and would get them interested, such as at 00:08 when they had two dogs in hot-dog outfits walking around multiple hot-dogs. It does not seem to make sense but people find it amusing since it is a very unusual site to see. Due to the fact that they did not give much information and none of these short clips in the ident seem to make sense, it gets the people thinking, and want to watch it again to see if there is a meaning.


BBC TWO: Current Idents: Exterminate ident (2015)




Density Of Information:

This ident made by BBC 2 has a lot of information about the channel and what show is next, since it has multiple giant twos moving around at 00:02, which tells us that we are watching BBC TWO, and all of the twos were in the form of a "Dalek" which also makes it very obvious and tells us that coming up next is "Doctor Who" which is where the "Dalek" comes from. By showing the "Daleks" the audience watching will get the idea that "Doctor Who" is next.

Use Of Space And Time

Due to the fact that this ident is placed inside and there is no clock or anything that would help us tell the time, it is not very clear on what time this took place. The fact that this is done in a dark area, could show that the channel is a bit dark and mysterious, and has shows that fit that feeling. 

Screen Tempo

In this ident there are multiple "Daleks" shaped as a twos moving around very slowly are all looking around at 00:08, which seems very mysterious, and scary to some people. This shows that the channel itself is very strange and mysterious, and contains things (shows) that you would find different from others.

Interaction With Viewers

The people who made this advert thought about who their target audience is, since by having multiple "Daleks" moving around, people who like "Doctor Who" can relate to this, since they are aware of them and most of them like "Daleks" so the ident would appeal to that certain audience.

Information-Led Or Entertainment-Led

By showing a "Dalek", it makes it obvious that the channel shows "Doctor Who" which will make the people who like "Daleks" want to watch the channel more, due to the fact that "Doctor Who" is where "Daleks" come from. Since most people who watch "Doctor Who" like "Daleks" the ident would seem amusing to them, since they might not really expect to see a "Dalek" in an Ident.