Ident initial ideas

Ident 1:

There is a shot of students enjoying class, and then one of them happily raises their hand to answer a question. Shortly after the logo appears in the middle of the screen.

It will be set in study room 1 where at the time not many people will be there so it would be possible to film inside that room. around there would just be desks with chairs. I was planning on having it be stop motion, and I would have Faris, Daniel and Franki as the three students.

This fits in with the CHATV brand since it is a very relatable situation for students, so this ident would be very entertaining for the target audience since they have all been in the same situation before.

This shows the identity of the channel by showing that it is a fun, joyful channel to watch, by showing students happy in the ident.

There will be a voice over with an energetic voice welcoming the viewer and saying what is up next.

Ident 2:

In 3D there would be a student who dropped their papers and a paper falls out and on that paper there would be the logo for CHATV.

This will be set in a study room 1 and will have a student in a Chadwell Heath Academy uniform and all of the books will have the CHA windmill on them which would fit in with the CHATV brand, and the target audience, which is students will like since they might find it amusing that someone is wearing their school uniform on TV.

By showing a student in a normal situation that normally happens in school students can relate and find it entertaining to watch

there will be a calm joyful voice over which will have a calm voice actor saying what show is next

Ident 3

In 2D there is a windmill in a field with a lot of wind blowing, and through the wind the letters C,H,A,T,V all go onto the windmill and then fall to create the logo.

This will be set in a field and there will be no props or costumes used. This brands the channel since the letters go to the logo of the channel, and it has the windmill which is the logo for the school, which brands the channel

there would be calm music with a calm voice over mentioning what show is next

Ident 4:

In 3D two kids, one as a goalie and one with the ball. They are in a field and then when the football goes to the goalie he hits it away with his hand, then after that the football goes straight to the screen and hits the screen which leaves a mark that has the logo for CHATV on it

It will be set in a field of grass and the only prop is a football, there will be three students wearing the schools PE clothes

It brands  CHATV by making the logo the most noticeable part of the ident at the end

There will be an excited voice over saying the show that just aired was good and then mentioning what show is next

Ident 5:

In stop motion it shows two kids joyfully laughing in the school playground  throwing a frisbee and then the frisbee falls to the ground and on the frisbee, you see the logo for CHATV

No outfits  are shown, since only the arms are shown in the ident, and the only prop is a frisbee

It brands the channel by making the logo the most noticeable part of the ident at the end.

there will be a joyful voice over being excited while saying what show is next.

Ident 6:

In 3D there are kids walking into a class with exam result papers in hand and one in the back starts celebrating, seeing that he got good results. At the end of the ident the CHATV logo appears

The only prop is the piece of paper and the kids will be wearing the school uniforms, it will also be set at the front gate of the school.

It brands the channel by showing a common thing that happens everyday in school, and it shows the CHATV logo at the end which helps give the viewer the idea of what channel it is.

There will be a relaxed voice over welcoming the viewer to the channel since it will be in the morning.

pre production log 1

This week was the first week where we were told that we had to make our own idents, so we all got into groups of three and I was put in a group with Faris and Daniel, and we all were told to design our own idents which were going to be 2D, 3D and stop-motion animation, and we were also going to make our own logos.

We all came up with ideas for idents but most of them we figured were not possible to do, and example would be that one of my ideas was to have someone in the school uniform look lost in the school, but it was not possible to get anyone in a uniform since no one in our group had their blazers anymore and it was not possible to get any students to act as that student in the ident.

We all decided what our logos were going to look like, since the name of the channel is called Chadwell Heath TV, the logos were mainly going to be having a windmill with the initials CHTV, but my idea was going to be a TV with the letters CHTV on it, and have the font and the colour scheme related to the Chadwell Heath logo to make it appeal more to the target audience, since they might like it if the colours match the schools, logo and i'm also planning on having the colours of the TV, the same colour as the school blazer, to give the target audience more things to relate to.

Next week we are all planning on drawing the storyboards for our six idents and making 3 blogs about the logo,the story board, and the ideas for the idents.

TV Idents: Opportunities, Limitations And Creative Communication

Opportunities

Name: Horror: Current Idents: Exploding Head ident (2013)



Creation of corporate identity

This channel makes it very obvious through this ident that they are a channel that focus on the horror genre. In the ident they clearly identify what they show on the channel by having a strange looking dummy with organs with a midshot so you can also see the strange area that it is in, which could be a morgue. They have the dummies head explode at 00:02. This clearly tells us that they show a lot of gory/bloody shows/movies with a lot of deaths just like what happened in the ident.

Name: BBC News: Current Titles: BBC News at one titles (2013)



Display of text-based information

Due to the fact that this is a news channel, they show multiple names of multiple countries, and cities around the world, next to what looks like a signal going around the world. We see this at 00:07 when they show the signal with all of the names of areas around the world. By doing this it could mean that their news which is the signal, is going around the world, and looks for news in every country, which explains why it shows the names of the countries.



Name: Kerrang!:  Current Idents: Band Ident (2016)



Branding of content 


In this ident they show multiple popular bands with their very popular songs, such as artists like "Green Day" with the song "American Idiot" at 00:15 , and at 00:01 they show "My Chemical Romance" with their popular song "Welcome To The Black Parade". By doing this they show to the audience what artists they actually show on their channel, being a music channel they would want to focus on very popular bands and artists to get a wider audience. This is exactly what they are doing since if people see that they have popular bands like "Green Day" and "My Chemical Romance" they would want to watch the channel, and know this is the channel to see those bands.

Creation of tone 

Being a music show that focuses on the rock/metal genres, they try to make the ident very fast paced which adds to the energetic tone. They do this by showing the short quick animations of the artists singing, cutting from artist to artist. Such as at 00:17 they have a very quick animation of the singer from "Thirty Seconds To Mars" which adds a lot of energy to the ident and it creates a very lively feeling. They even add an explosion at the end at 00:21 to add more excitement to give people the idea that they focus on the rock/metal genre, which is very fast paced, energetic music.




Name: E4 Current Idents: Cafe Burke ident (2013)



Appeal to target audience 

In this ident they try to relate to their audience by setting it in a cafe. People can relate to it since they can see themselves in the same situation that that the E4 mascot is in since they may usually go to diners/cafes. By having the ident very relatable to the audience, people would want to watch the channel, to see what shows they have which could also relate to them.




Name: Sky Movies: Current Presentation: Sky Movies Disney Ident (2014)

Encouragement of brand loyalty 

In this ident they show multiple "Disney" movie characters, such as "Dumbo" in the background at  00:01 and they show "101 Dalmatians" at 00:08 followed by the two dogs from "Lady And The Tramp". By showing all of these famous movie characters, people will get the idea that they show many famous "Disney" movies so they will start to watch the channel for the evening since they will know what the channel has to offer.





Limitations 

Name: Drama: Current Idents: Bath ident (short) (2013)

Typography 

With this ident they have a logo which does not explain much about the channel. The logo and font have no context of what the channel shows, and there is no feeling with the text, it seems really plain and does not give much information, and the colours purple and white does not give us any ideas of any feelings that the shows give, such as if they used colours like yellow it would give us an idea that the shows are light and comedic, and if they used black, the shows would probably be dark or scary.


Name: Sky Sports: 2010 Idents: Cricket on 3 (2010)

Name: Sky Sports HD: Current Idents: Sky Sports 1 Ident (1) (2014)


Resolution

In these idents, you can clearly see the difference in colour and the space of the screen. Even though they are very different, you can tell that in the HD version is much clearer with the higher quality that is used for the ident. People chose to use HD for the ident because now it is possible to use HD and special effects, which makes the idents much more pleasing to watch for the viewer.



Name: BBC ONE: Globe Ident (1964)



Colour


At 00:16 to 00:23 the ident does not seem to have much colour in it, only white, black and gray. Since this ident does not have that much colour, it is not very eye catching and does not grab peoples attention, since colours like white,black and gray does not really catch peoples attention and does seem very boring to look at, since by not having any exciting colours in the ident, it takes of the excitement of watching the ident, and people will get board very quickly.


Name: BBC THREE: 2008 Ident: Kickstepturn (2008)

Size


This ident has a lot going on which makes it more exciting to watch, In this ident if people have a wide screen, they can be able to see all of the things happening, but if you have a small screen you wont be able to see everything that is happening in the ident, such as you wont be able to see the edges of the ident with a small screen.


Aspect-ratio

When you have a small screen you wont be able to see everything that is happening with some idents, which is the case with this ident. When not being able to see everything people will not get all of the meaning intended for the ident, and the creators might not get their meaning across if people wont be able to see everything by having parts of the ident cut off by the screen.



Analogue and digital recording and transmission systems

In this ident we can see that it has very high quality, and a lot of colour in it, which makes it more exciting to watch. With digital recordings, idents can be able to have more detail in them and gets people more engaged into watching it by showing the bright colours and high detail, it makes it more entertaining for the viewer to watch. With analogue it is not possible to do this since there would be no colour or detail to make it more engaging for the viewer, but with this ident by having digital recording they are able to have colour and more detail to make it better to watch for the viewer.

Creative Communication 

Name: ITV: Current Idents: Fans Ident (1) (2015) 

Enhancing ideas 


In this ident many colours are used which all fit in with the logo as the logo continuously changes colour as the shots change to different objects moving around. This ident shows multiple things happening which shows a variety of things that you would not really expect to normally see, which could explain what the channel shows. By showing multiple very different things going on, it could mean that the channel has a lot of different shows for the audience to enjoy.

Name: BBC ON: Current Idents: Dog Display Team Ident (HD)

Pushing the technology 


When adding special effects to an ident they make things that are impossible, possible, such as in thisident we can see that they used special effects to make a dog jump through a flaming hoop, which was obviously not possible and not legal to do. By adding special effects to the idents they make more enjoyable to watch, since dogs jumping through flaming hoops is not something people would really expect seeing and by watching something that they dont usually see it makes it more interesting to watch, and with all of the effects used, it makes it pleasing to watch as well.


Name: Sky Movies: Current Presentation: Sky Movies Showcase ident (HD) (2011)


Communicating visual ideas to a non-visual audience 


When some people make idents they try to create a tone with just the music played in the ident.
Having a certain tune playing during the ident can show what exactly the channel is like. In this ident they used a certain type of music to create more of a magical feeling, which tells us that the channel has shows that fit that type of tone that they are trying to set.



Name: YourTV: 2015 Idents: Chocolate ident (2016)

Creating under pressure of time and budget 


Not all idents have a high budget to make, such as this ident was literally only a pan of a box of
chocolates with the logo at the end, which did not have much money put in it . When having a low budget the ident becomes really simple and less memorable since there is nothing in the ident that really seems entertaining to the audience watching.



Name: Good Food: Current Idents: Diner Party ident (2010)


Appealing to a target audience 

Some idents try their best to appeal to the audience that watch the channel. In this ident they focus mainly on food, which is something that the target audience would be very interested in, because the show is based on food, it would make sense to focus on food in the ident, since that would be what the target audience is interested in, and that is what they find appealing.


Name: MTV Live HD: Current Idents: Pop Ident (2015)

Appreciation of desired tone

In this ident you can clearly tell that they try to create a very exciting tone, they try to do this by using very fast, joyful music, which shows what exactly they show on their channel. They make the camera move very slowly which makes it seem like the channel is very relaxing to watch. In the ident you mainly see bright colours moving around very fast, which seems very happy and exciting, which could give you an idea of what type of content they show on the channel.

Ident Purpose

Name - BBC FOUR: Current Idents: Ice Ident (2011)

Identity

This ident clearly tells people what exact channel they are watching by placing their logo right in the middle by making it the main focus. By placing the logo right in the middle it will be the one of the most noticeable aspects of the ident, this will remind people what channel it is and by having the logo appear in the center, it makes it more memorable to people, since they will see it every time.



Name - ITV 3: Current Idents: The Garden ident (2013)

Branding

This ident makes it clear that they are aiming for more of a magical/romantic style for the channel, which means they have shows on the channel that fit that genre. They are mainly focusing on a more calm tone, they do this by playing calm piano music throughout the ident, this connotes that the channel is a more calm channel that is very relaxing for the audience to watch, just like the how the ident is relaxing to watch.




Name - Channel 5: Current idents: Dogs ident (2016)

Marketing

In this ident they make it clear that it is set in the morning by having the sun rise up, alongside some calm music to get people relaxed. This welcomes the viewer with joy by also adding some dogs that would draw in more of an audience, since it is a joyful site for some people to see, which will make them get the idea that the channel is very fun to watch.





Name - E4: Current idents: Hill Walking: Sex Appeal idents (2013)

Packaging

In all E4 idents, they try to keep the same brand throughout all of their idents. They have their mascot appear walking around going on an adventure. By doing this every time, it makes it more memorable for the audience watching, since they will now expect the mascot before every show




Name - BBC ONE: Current idents: Bikes ident (2011)


Name - BBC ONE 2009 Idents: Bikes (Full) (2009)

Re-Packaging

With BBC ONE, they use the same idea of having a circle being made and placed in the center of their idents. This happens in every single ident they make, which means every time someone watches their ident they will see the circle and will remember it. Even though this may seem like they have a low budget by keeping the same style for many years, it can make whatever they keep more iconic and will be remembered by many people, since they see it multiple times.

Name - Comedy Central: Current Idents: Impractical Jokers Ident (1) (2015)
Scheduling


In this ident you can clearly see that it emphasizes on the show "Impractical Jokers" which is a very popular show on their channel, which would explain why they would push the show to get more people to watch the channel, since by doing this the audience will be aware that "Comedy Central" is where they can watch "Impractical Jokers", and fans of that show will end up watching the channel and would possibly see what other shows the channel has to offer.




Name - Sky Movies: Current Presentation: Sky Movies Showcase ident (2011)

Segmentation Within Scheduling

In this ident you can clearly see that there is a lot going on. They try to mix multiple genres of movies into one ident to show all of the kinds of movies they have to offer. We can see that it is day time in the ident, which means that it will be played at daytime, so many people will be awake to see it. By seeing all of these genres and all of the action packed into this ident, people will want to watch more movies on that channel to see what exactly they have to offer, due to the fact that if the ident they watched was filled with so much action and entertainment, they would expect the same from the movies on the channel, which would lead to them watching for the entire evening.

Ident Design

NAME - ITV2 : Current Idents : Fans ident (1) (2016)



Density Of Information

This ident made by ITV 2 has a low density of information about what it going on, and it does not tell us much about what the channel actually has for the audience to see, since they might get confused when looking at all these random clips. The ident does not make it clear about exactly what show is next, due to the fact that they just simply showed a montage of random objects moving around, such as at 00:04 where multiple hammers are thrown at clocks, which does not give much information to the viewer about the channel, so it might not get people to actually watch the channel since they wont know exactly they have to offer by just looking at the ident.




Use Of Space And Time

In this ident they did not make it very clear on what the time exactly is in the ident, due to the fact that there are no shots that are done outside, and you don't see any windows which show the sun or the moon. An example would be at 00:15, you cant tell if it is day or night.You can clearly tell that there are multiple locations used in this one ident. This could tell the audience that the channel has a lot going on, since they use so many locations, which seems very exciting and entertaining to some people, which could give them an idea of what the shows are like, it might make them think that their shows have a lot going on and are all very exciting.






Screen Tempo

In this ident you can clearly see that there are multiple cuts throughout the whole ident. These multiple cuts show a lot of different things going on. They show a lot of different objects moving around, which means that the channel has large variety of different shows on their channels for people to watch, just like how in the ident, there are multiple exciting things going on. By watching this ident people would get the idea that the channel is very random, and likes to show exciting fast pace things, such as hammers flying everywhere. 










Interaction With Viewers

This ident  has a lot of content in it that would appeal to their audience, and would see, such as at 00:02 they had a lot of bright colours that would seem eye catching and would appeal to children, this would get people to notice the ident and want to see what exactly is going on in the ident. These little clips they show are kind of relaxing to watch, which is very pleasing for the viewer watching, which might get them to want to watch the channel to see if their content is the same.



Information-Led Or Entertainment-Led

In this ident there are many parts of it that might seem amusing to some people watching and would get them interested, such as at 00:08 when they had two dogs in hot-dog outfits walking around multiple hot-dogs. It does not seem to make sense but people find it amusing since it is a very unusual site to see. Due to the fact that they did not give much information and none of these short clips in the ident seem to make sense, it gets the people thinking, and want to watch it again to see if there is a meaning.


BBC TWO: Current Idents: Exterminate ident (2015)




Density Of Information:

This ident made by BBC 2 has a lot of information about the channel and what show is next, since it has multiple giant twos moving around at 00:02, which tells us that we are watching BBC TWO, and all of the twos were in the form of a "Dalek" which also makes it very obvious and tells us that coming up next is "Doctor Who" which is where the "Dalek" comes from. By showing the "Daleks" the audience watching will get the idea that "Doctor Who" is next.

Use Of Space And Time

Due to the fact that this ident is placed inside and there is no clock or anything that would help us tell the time, it is not very clear on what time this took place. The fact that this is done in a dark area, could show that the channel is a bit dark and mysterious, and has shows that fit that feeling. 

Screen Tempo

In this ident there are multiple "Daleks" shaped as a twos moving around very slowly are all looking around at 00:08, which seems very mysterious, and scary to some people. This shows that the channel itself is very strange and mysterious, and contains things (shows) that you would find different from others.

Interaction With Viewers

The people who made this advert thought about who their target audience is, since by having multiple "Daleks" moving around, people who like "Doctor Who" can relate to this, since they are aware of them and most of them like "Daleks" so the ident would appeal to that certain audience.

Information-Led Or Entertainment-Led

By showing a "Dalek", it makes it obvious that the channel shows "Doctor Who" which will make the people who like "Daleks" want to watch the channel more, due to the fact that "Doctor Who" is where "Daleks" come from. Since most people who watch "Doctor Who" like "Daleks" the ident would seem amusing to them, since they might not really expect to see a "Dalek" in an Ident.