Ident Purpose

Name - BBC FOUR: Current Idents: Ice Ident (2011)

Identity

This ident clearly tells people what exact channel they are watching by placing their logo right in the middle by making it the main focus. By placing the logo right in the middle it will be the one of the most noticeable aspects of the ident, this will remind people what channel it is and by having the logo appear in the center, it makes it more memorable to people, since they will see it every time.



Name - ITV 3: Current Idents: The Garden ident (2013)

Branding

This ident makes it clear that they are aiming for more of a magical/romantic style for the channel, which means they have shows on the channel that fit that genre. They are mainly focusing on a more calm tone, they do this by playing calm piano music throughout the ident, this connotes that the channel is a more calm channel that is very relaxing for the audience to watch, just like the how the ident is relaxing to watch.




Name - Channel 5: Current idents: Dogs ident (2016)

Marketing

In this ident they make it clear that it is set in the morning by having the sun rise up, alongside some calm music to get people relaxed. This welcomes the viewer with joy by also adding some dogs that would draw in more of an audience, since it is a joyful site for some people to see, which will make them get the idea that the channel is very fun to watch.





Name - E4: Current idents: Hill Walking: Sex Appeal idents (2013)

Packaging

In all E4 idents, they try to keep the same brand throughout all of their idents. They have their mascot appear walking around going on an adventure. By doing this every time, it makes it more memorable for the audience watching, since they will now expect the mascot before every show




Name - BBC ONE: Current idents: Bikes ident (2011)


Name - BBC ONE 2009 Idents: Bikes (Full) (2009)

Re-Packaging

With BBC ONE, they use the same idea of having a circle being made and placed in the center of their idents. This happens in every single ident they make, which means every time someone watches their ident they will see the circle and will remember it. Even though this may seem like they have a low budget by keeping the same style for many years, it can make whatever they keep more iconic and will be remembered by many people, since they see it multiple times.

Name - Comedy Central: Current Idents: Impractical Jokers Ident (1) (2015)
Scheduling


In this ident you can clearly see that it emphasizes on the show "Impractical Jokers" which is a very popular show on their channel, which would explain why they would push the show to get more people to watch the channel, since by doing this the audience will be aware that "Comedy Central" is where they can watch "Impractical Jokers", and fans of that show will end up watching the channel and would possibly see what other shows the channel has to offer.




Name - Sky Movies: Current Presentation: Sky Movies Showcase ident (2011)

Segmentation Within Scheduling

In this ident you can clearly see that there is a lot going on. They try to mix multiple genres of movies into one ident to show all of the kinds of movies they have to offer. We can see that it is day time in the ident, which means that it will be played at daytime, so many people will be awake to see it. By seeing all of these genres and all of the action packed into this ident, people will want to watch more movies on that channel to see what exactly they have to offer, due to the fact that if the ident they watched was filled with so much action and entertainment, they would expect the same from the movies on the channel, which would lead to them watching for the entire evening.