Wednesday, 29 June 2016
Tuesday, 28 June 2016
pre production log 5
This week we all had to finish up all of the idents, with my ident being done I just had to wait for the other two to be finished while I finish off some of the work that needed improvements. I went to the other from to Faris to check how the 3D animation went and if I could upload my stop animation ident to YouTube. It turns out that the 3D animation needed a lot more time to finish and at the time it would take at least 5 hours to finish.
It turns out that it was not possible to finish the 2D animation since the other person in my group Daniel was unable to finish it, so we gave that for Faris to finish.Later on in the day I went to the other room and it turns out that Faris managed to finish the 3D ident since he found a video that told him everything, so he was able to finish the ident quicker than we expected him to finish it.
When it comes to the 2D ident we were told that Faris was given it and it would not take that long to finish since Daniel was almost done with it and it would not take long to get the animation done. We were all told that Faris had also managed to do the 2D animated ident, and now all of the idents are done and we just need to upload them onto our blogs.
Due to the fact that there is no work left for us to do, we wont be doing anything next week since we have finished the module.
It turns out that it was not possible to finish the 2D animation since the other person in my group Daniel was unable to finish it, so we gave that for Faris to finish.Later on in the day I went to the other room and it turns out that Faris managed to finish the 3D ident since he found a video that told him everything, so he was able to finish the ident quicker than we expected him to finish it.
When it comes to the 2D ident we were told that Faris was given it and it would not take that long to finish since Daniel was almost done with it and it would not take long to get the animation done. We were all told that Faris had also managed to do the 2D animated ident, and now all of the idents are done and we just need to upload them onto our blogs.
Due to the fact that there is no work left for us to do, we wont be doing anything next week since we have finished the module.
Monday, 27 June 2016
pre production log 4
This week there was a lot of work for us to do with making
the idents. Everybody in the class was told that each group were given 9 pieces
of work to finish, and since we found out that it didn't take long to do we all
managed to finish everything by the end of break. My group had to do the
budgets for all 3 idents and we had to do the call sheets, cast and crew
sheets, so that we all got to know who is doing what.
Since I was making the stop animation I had to do the budget
that would be needed for the stop animation budget and I needed to do the cast
list with the one person playing as the falling student in my ident. I was told
that I needed to do the crew list for all 3 idents, which I managed to do in a
short period of time.
For the rest of the week we started making to actually make
the idents and we all knew what ideas we were going with. First the three of us
went upstairs next to the homework club room and filmed the stop motion animation
idents and took multiple pictures of Faris falling down and dropping the
papers, luckily we only needed to do it once, so there were no injuries like we
thought. When we finished the filming of the stop animation ident we quickly
edited it and added sound to it to make it sound like it was in a school,
hallway which did not take long to do and we managed to finish making the stop
animation ident quicker than expected. We have started the 2D and 3D idents but the
other two people in my group are having trouble with finishing it.
Next week we were planning on finishing off the 2D and 3D idents
upload all of them onto YouTube, then onto our blogs in time before the
deadline is due.
pre production log 3
This week we were all still deciding which logo we were
actually going for. Through most of the week one of the people in our group was
not in so me and Faris discussed with him on the phone which logo we were all
going with and there was a lot of good points made about why exactly we should
chose certain logos, and when Daniel was finally in class we all decided what
we chose and why exactly we chose it.
Originally we decided that we were going for Faris's logo
but then we all discussed with sir that his logo was too fancy for the channel,
and we all decided to go with my logo, and we could just change it a bit and
add the "A". We all decided that my logo fitted best for the logo for
the channel since that my logo contained the CHA logo and it had a TV with the
letters "CHATV" which helped us decide which logo was going to be
used in the idents that we were making.
When Daniel was in we all decided what exact ident ideas we
were all going for, We all decided that we were going for 1 ident from each of
us. When we were deciding what idents we were going to make we decided that we
were going for my ident for stop motion of a student falling to the ground
dropping papers with one paper being the logo, since it is a common thing that
happens in school, which can help relate to the audience. We chose to choose
Faris’s ident for 3D where there is a desk with the logo falling on it, since
it is very exciting and it is set in a classroom, which would appeal to the
audience. We decided that we were going to use Daniel’s
ident for 2D where there is a stick man pushing the CHATV TV across the screen
and turns it on, and then the letters “CHATV” appear, which seems like a very
fun and interesting ident, which fits perfectly with the channel.
Next week my group are all going to plan how exactly we are going to be
actually make the idents, and who in our group is going to be doing the
animating and the filming, if that is part of their ident idea.
Tuesday, 14 June 2016
Production Schedule
June Production Schedule
June 2016
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Sun
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Mon
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Tue
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Wed
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Thu
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Fri
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Sat
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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11
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12
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13
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14
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15
Filming Stop motion
Period 1&2
Filming Deadline
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16
UCAS Day
8:45 – 13:10
England VS Wales match
14:00 – 15:45
Media Live day Rehearsal
15:45 – 16:45
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17
Media Live Day
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18
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19
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20
Editing 2D & 3D Animations +
Stop Motion
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21
Editing 2D & 3D Animations +
Stop Motion
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22
Editing 2D & 3D Animations +
Stop Motion
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23
Editing 2D & 3D Animations +
Stop Motion
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24
Editing 2D & 3D Animations +
Stop Motion
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25
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26
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27
Final Touches
2D & 3D Animations +
Stop Motion
Editing Deadline
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28
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29
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30
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Notes:
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Call Sheet
DAILY
FILMING SHEET
(CALL
SHEET)
Stop Animation
Date and time: 15/06/16
Location: School (music dept. Hallway)
Shooting Script Shot No.s: 4
Cast: Faris Rahman
Props: Papers (one contains the CHATV logo)
Reminders: Don’t fall too hard.
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2D animation
Date and time: 20/06/16
Location: Classroom
Shooting Script Shot No.s: 4
Cast: N/A
Props: Fireworks (For Animation Software
Reminders:
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Date and time: 20/06/16
3D Animation
Location: Classroom
Shooting Script Shot No.s: 4
Cast: N/A
Props: Blender (for Animation Software)
Reminders:
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Crew Lists
Stop Animation Crew List
Role
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Crew Member
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Director
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Usama
Mohammad
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Camera
Operator
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Daniel
Squirrell
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Editor
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Usama
Mohammad
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3D Animation Crew List
Role
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Crew Member
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Director
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Faris
Rahman
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Camera
Operator
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Faris
Rahman
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Editor
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Faris
Rahman
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2D Animation Crew List
Role
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Crew Member
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Director
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Daniel
Squirell
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Camera
Operator
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Daniel
Squirell
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Editor
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Daniel
Squirell
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Monday, 13 June 2016
pre production log 2
This week we had a lot of time to finish off everything that we were told to do before the holidays, which was deciding which logo we were going to chose, making a blog about the logos, doing the storyboards, and make a blog about all of our ideas for idents we were going to make.
Due to the fact that one of the people in my group was not able to finish any of his work in time, me and Faris unfortunately had to wait till the last day to finish up the blog about the logo last minute. We all decided that we were going to use Faris's logo, since it made the channel look like something that people would want to watch. Shortly after when I started making my blog about the logos, I realized that I messed up my logo and forgot to add the "A", so we could not use my one, and we thought Daniel's one looked too basic for the channel, so we all decided to go with Faris's logo.
When we were making the storyboards we all have managed to finish all 6 of them in time, we had to make 2 for each types of idents, 2D,3D and stop motion.besides Daniel, but we were told that he would manage to finish it by Tuesday. The storyboards took a while to finish and put on the blog but we all managed to finish everything.
Next week we are all planning to decide what idents we are going for when making them and we were all planning to see what we can change to some idents, and who is going to be playing the rolls as the characters in the idents.
Due to the fact that one of the people in my group was not able to finish any of his work in time, me and Faris unfortunately had to wait till the last day to finish up the blog about the logo last minute. We all decided that we were going to use Faris's logo, since it made the channel look like something that people would want to watch. Shortly after when I started making my blog about the logos, I realized that I messed up my logo and forgot to add the "A", so we could not use my one, and we thought Daniel's one looked too basic for the channel, so we all decided to go with Faris's logo.
When we were making the storyboards we all have managed to finish all 6 of them in time, we had to make 2 for each types of idents, 2D,3D and stop motion.besides Daniel, but we were told that he would manage to finish it by Tuesday. The storyboards took a while to finish and put on the blog but we all managed to finish everything.
Next week we are all planning to decide what idents we are going for when making them and we were all planning to see what we can change to some idents, and who is going to be playing the rolls as the characters in the idents.
Sunday, 12 June 2016
Storyboards
This ident is stop motion and has a student rushing into a classroom with a bunch of papers, and when they fall with all the papers, there is one paper that contains the CHATV logo. There will be an excited voice over mentioning the previous show and then saying what show is next. This ident makes the channel look very humorous by showing the person falling over, this might make people think that the show contains comedy shows, and likes to be humorous and not too serious.
This ident will be 2D and is very simple and has a windmill with the letters for the channel CHATV, the wind will blow the letters to the ground and then the logo appears. There will be a calm voice over saying what show is next, This ident makes the channel seem very relaxing by having a very simple ident that is relaxing to watch, it could make the audience get the idea that the channel has a lot of relaxing shows for them to watch.
This ident will be in 3D and will have two people playing football in a school playground, and when the person kicking the ball misses it goes straight for the screen and leaves a mark alongside the CHATV logo.There is going to be an excited voice over mentioning all of the shows that are coming up in the next hour and what show is next. This ident makes the channel look very exciting to watch and it might make the audience think that the channel focuses on sport and exercise for their shows.
This ident will be in 2D and will have two children playing frisbee in a school playground and when one of them catches the frisbee, the CHATV logo is on the frisbee. There will be a joyful voice over saying the previous shows and the show coming up. Same as ident 4 it makes the channel look very energetic and makes the channel seem like the promote fitness and running around, which is what children should do.
This ident has a bunch of students walking outside of a class with their results and one of them checks their results and got happy seeing they passed. There will be a joyful voice actor welcoming the viewer. By showing students walking out a class room getting happy about results, it gives the audience something to relate to since it is a common thing that happens with students.
Saturday, 11 June 2016
Logo initial ideas
With imagery in mind Daniel's and Usama's logo both went for having the words CHTV and CHA with a TV implying the name of the channel CHATV, but Usama forgot to add the "A" in the logo, so we could not use his logo. We decided that we were not going to use Daniel's design since we thought his logo looked too basic compared to the other two.
When it comes to typography all three logos went for the yellow and blue colour scheme to relate to the Chadwell Heath Academy logo. With font, we all decided to make the font a large size, but we mostly like Faris's logo since by having a fancy font it makes the channel look like it would be interesting to watch.
With all three logos, when it comes to limitations of technology, there are many things that we would like to do, such as possibly make the logos, animated and move around when they appear in the idents, but it is not possible to be able to do this due to the fact that the software that we have for post production is not advanced enough to be able to do these actions.
We were informed by sir that Faris's logo seemed to be too fancy for the channel, and Usama's logo fitted the channel the best out of the three, so we all decided to just go with Usama's logo since the other two did not seem to fit well with the channel we were aiming for.
Monday, 30 May 2016
Ident initial ideas
Ident 1:
There is a shot of students enjoying class, and then one of them happily raises their hand to answer a question. Shortly after the logo appears in the middle of the screen.
It will be set in study room 1 where at the time not many people will be there so it would be possible to film inside that room. around there would just be desks with chairs. I was planning on having it be stop motion, and I would have Faris, Daniel and Franki as the three students.
This fits in with the CHATV brand since it is a very relatable situation for students, so this ident would be very entertaining for the target audience since they have all been in the same situation before.
This shows the identity of the channel by showing that it is a fun, joyful channel to watch, by showing students happy in the ident.
There will be a voice over with an energetic voice welcoming the viewer and saying what is up next.
Ident 2:
In 3D there would be a student who dropped their papers and a paper falls out and on that paper there would be the logo for CHATV.
This will be set in a study room 1 and will have a student in a Chadwell Heath Academy uniform and all of the books will have the CHA windmill on them which would fit in with the CHATV brand, and the target audience, which is students will like since they might find it amusing that someone is wearing their school uniform on TV.
By showing a student in a normal situation that normally happens in school students can relate and find it entertaining to watch
there will be a calm joyful voice over which will have a calm voice actor saying what show is next
Ident 3
In 2D there is a windmill in a field with a lot of wind blowing, and through the wind the letters C,H,A,T,V all go onto the windmill and then fall to create the logo.
This will be set in a field and there will be no props or costumes used. This brands the channel since the letters go to the logo of the channel, and it has the windmill which is the logo for the school, which brands the channel
there would be calm music with a calm voice over mentioning what show is next
Ident 4:
In 3D two kids, one as a goalie and one with the ball. They are in a field and then when the football goes to the goalie he hits it away with his hand, then after that the football goes straight to the screen and hits the screen which leaves a mark that has the logo for CHATV on it
It will be set in a field of grass and the only prop is a football, there will be three students wearing the schools PE clothes
It brands CHATV by making the logo the most noticeable part of the ident at the end
There will be an excited voice over saying the show that just aired was good and then mentioning what show is next
Ident 5:
In stop motion it shows two kids joyfully laughing in the school playground throwing a frisbee and then the frisbee falls to the ground and on the frisbee, you see the logo for CHATV
No outfits are shown, since only the arms are shown in the ident, and the only prop is a frisbee
It brands the channel by making the logo the most noticeable part of the ident at the end.
there will be a joyful voice over being excited while saying what show is next.
Ident 6:
In 3D there are kids walking into a class with exam result papers in hand and one in the back starts celebrating, seeing that he got good results. At the end of the ident the CHATV logo appears
The only prop is the piece of paper and the kids will be wearing the school uniforms, it will also be set at the front gate of the school.
It brands the channel by showing a common thing that happens everyday in school, and it shows the CHATV logo at the end which helps give the viewer the idea of what channel it is.
There will be a relaxed voice over welcoming the viewer to the channel since it will be in the morning.
There is a shot of students enjoying class, and then one of them happily raises their hand to answer a question. Shortly after the logo appears in the middle of the screen.
It will be set in study room 1 where at the time not many people will be there so it would be possible to film inside that room. around there would just be desks with chairs. I was planning on having it be stop motion, and I would have Faris, Daniel and Franki as the three students.
This fits in with the CHATV brand since it is a very relatable situation for students, so this ident would be very entertaining for the target audience since they have all been in the same situation before.
This shows the identity of the channel by showing that it is a fun, joyful channel to watch, by showing students happy in the ident.
There will be a voice over with an energetic voice welcoming the viewer and saying what is up next.
Ident 2:
In 3D there would be a student who dropped their papers and a paper falls out and on that paper there would be the logo for CHATV.
This will be set in a study room 1 and will have a student in a Chadwell Heath Academy uniform and all of the books will have the CHA windmill on them which would fit in with the CHATV brand, and the target audience, which is students will like since they might find it amusing that someone is wearing their school uniform on TV.
By showing a student in a normal situation that normally happens in school students can relate and find it entertaining to watch
there will be a calm joyful voice over which will have a calm voice actor saying what show is next
Ident 3
In 2D there is a windmill in a field with a lot of wind blowing, and through the wind the letters C,H,A,T,V all go onto the windmill and then fall to create the logo.
This will be set in a field and there will be no props or costumes used. This brands the channel since the letters go to the logo of the channel, and it has the windmill which is the logo for the school, which brands the channel
there would be calm music with a calm voice over mentioning what show is next
Ident 4:
In 3D two kids, one as a goalie and one with the ball. They are in a field and then when the football goes to the goalie he hits it away with his hand, then after that the football goes straight to the screen and hits the screen which leaves a mark that has the logo for CHATV on it
It will be set in a field of grass and the only prop is a football, there will be three students wearing the schools PE clothes
It brands CHATV by making the logo the most noticeable part of the ident at the end
There will be an excited voice over saying the show that just aired was good and then mentioning what show is next
Ident 5:
In stop motion it shows two kids joyfully laughing in the school playground throwing a frisbee and then the frisbee falls to the ground and on the frisbee, you see the logo for CHATV
No outfits are shown, since only the arms are shown in the ident, and the only prop is a frisbee
It brands the channel by making the logo the most noticeable part of the ident at the end.
there will be a joyful voice over being excited while saying what show is next.
Ident 6:
In 3D there are kids walking into a class with exam result papers in hand and one in the back starts celebrating, seeing that he got good results. At the end of the ident the CHATV logo appears
The only prop is the piece of paper and the kids will be wearing the school uniforms, it will also be set at the front gate of the school.
It brands the channel by showing a common thing that happens everyday in school, and it shows the CHATV logo at the end which helps give the viewer the idea of what channel it is.
There will be a relaxed voice over welcoming the viewer to the channel since it will be in the morning.
Sunday, 29 May 2016
pre production log 1
This week was the first week where we were told that we had to make our own idents, so we all got into groups of three and I was put in a group with Faris and Daniel, and we all were told to design our own idents which were going to be 2D, 3D and stop-motion animation, and we were also going to make our own logos.
We all came up with ideas for idents but most of them we figured were not possible to do, and example would be that one of my ideas was to have someone in the school uniform look lost in the school, but it was not possible to get anyone in a uniform since no one in our group had their blazers anymore and it was not possible to get any students to act as that student in the ident.
We all decided what our logos were going to look like, since the name of the channel is called Chadwell Heath TV, the logos were mainly going to be having a windmill with the initials CHTV, but my idea was going to be a TV with the letters CHTV on it, and have the font and the colour scheme related to the Chadwell Heath logo to make it appeal more to the target audience, since they might like it if the colours match the schools, logo and i'm also planning on having the colours of the TV, the same colour as the school blazer, to give the target audience more things to relate to.
Next week we are all planning on drawing the storyboards for our six idents and making 3 blogs about the logo,the story board, and the ideas for the idents.
We all came up with ideas for idents but most of them we figured were not possible to do, and example would be that one of my ideas was to have someone in the school uniform look lost in the school, but it was not possible to get anyone in a uniform since no one in our group had their blazers anymore and it was not possible to get any students to act as that student in the ident.
We all decided what our logos were going to look like, since the name of the channel is called Chadwell Heath TV, the logos were mainly going to be having a windmill with the initials CHTV, but my idea was going to be a TV with the letters CHTV on it, and have the font and the colour scheme related to the Chadwell Heath logo to make it appeal more to the target audience, since they might like it if the colours match the schools, logo and i'm also planning on having the colours of the TV, the same colour as the school blazer, to give the target audience more things to relate to.
Next week we are all planning on drawing the storyboards for our six idents and making 3 blogs about the logo,the story board, and the ideas for the idents.
Friday, 20 May 2016
TV Idents: Opportunities, Limitations And Creative Communication
Opportunities
Name: Horror: Current Idents: Exploding Head ident (2013)
Creation of corporate identity
This channel makes it very obvious through this ident that they are a channel that focus on the horror genre. In the ident they clearly identify what they show on the channel by having a strange looking dummy with organs with a midshot so you can also see the strange area that it is in, which could be a morgue. They have the dummies head explode at 00:02. This clearly tells us that they show a lot of gory/bloody shows/movies with a lot of deaths just like what happened in the ident.
Name: BBC News: Current Titles: BBC News at one titles (2013)
Display of text-based information
Due to the fact that this is a news channel, they show multiple names of multiple countries, and cities around the world, next to what looks like a signal going around the world. We see this at 00:07 when they show the signal with all of the names of areas around the world. By doing this it could mean that their news which is the signal, is going around the world, and looks for news in every country, which explains why it shows the names of the countries.
Name: Kerrang!: Current Idents: Band Ident (2016)
Branding of content
In this ident they show multiple popular bands with their very popular songs, such as artists like "Green Day" with the song "American Idiot" at 00:15 , and at 00:01 they show "My Chemical Romance" with their popular song "Welcome To The Black Parade". By doing this they show to the audience what artists they actually show on their channel, being a music channel they would want to focus on very popular bands and artists to get a wider audience. This is exactly what they are doing since if people see that they have popular bands like "Green Day" and "My Chemical Romance" they would want to watch the channel, and know this is the channel to see those bands.
Creation of tone
Being a music show that focuses on the rock/metal genres, they try to make the ident very fast paced which adds to the energetic tone. They do this by showing the short quick animations of the artists singing, cutting from artist to artist. Such as at 00:17 they have a very quick animation of the singer from "Thirty Seconds To Mars" which adds a lot of energy to the ident and it creates a very lively feeling. They even add an explosion at the end at 00:21 to add more excitement to give people the idea that they focus on the rock/metal genre, which is very fast paced, energetic music.
Name: E4 Current Idents: Cafe Burke ident (2013)
Appeal to target audience
In this ident they try to relate to their audience by setting it in a cafe. People can relate to it since they can see themselves in the same situation that that the E4 mascot is in since they may usually go to diners/cafes. By having the ident very relatable to the audience, people would want to watch the channel, to see what shows they have which could also relate to them.
Name: Sky Movies: Current Presentation: Sky Movies Disney Ident (2014)
Encouragement of brand loyalty
In this ident they show multiple "Disney" movie characters, such as "Dumbo" in the background at 00:01 and they show "101 Dalmatians" at 00:08 followed by the two dogs from "Lady And The Tramp". By showing all of these famous movie characters, people will get the idea that they show many famous "Disney" movies so they will start to watch the channel for the evening since they will know what the channel has to offer.
Limitations
Name: Drama: Current Idents: Bath ident (short) (2013)
Typography
With this ident they have a logo which does not explain much about the channel. The logo and font have no context of what the channel shows, and there is no feeling with the text, it seems really plain and does not give much information, and the colours purple and white does not give us any ideas of any feelings that the shows give, such as if they used colours like yellow it would give us an idea that the shows are light and comedic, and if they used black, the shows would probably be dark or scary.
Name: Sky Sports: 2010 Idents: Cricket on 3 (2010)
Name: Sky Sports HD: Current Idents: Sky Sports 1 Ident (1) (2014)
Resolution
In these idents, you can clearly see the difference in colour and the space of the screen. Even though they are very different, you can tell that in the HD version is much clearer with the higher quality that is used for the ident. People chose to use HD for the ident because now it is possible to use HD and special effects, which makes the idents much more pleasing to watch for the viewer.
Name: BBC ONE: Globe Ident (1964)
Colour
At 00:16 to 00:23 the ident does not seem to have much colour in it, only white, black and gray. Since this ident does not have that much colour, it is not very eye catching and does not grab peoples attention, since colours like white,black and gray does not really catch peoples attention and does seem very boring to look at, since by not having any exciting colours in the ident, it takes of the excitement of watching the ident, and people will get board very quickly.
Name: BBC THREE: 2008 Ident: Kickstepturn (2008)
Size
This ident has a lot going on which makes it more exciting to watch, In this ident if people have a wide screen, they can be able to see all of the things happening, but if you have a small screen you wont be able to see everything that is happening in the ident, such as you wont be able to see the edges of the ident with a small screen.
Aspect-ratio
When you have a small screen you wont be able to see everything that is happening with some idents, which is the case with this ident. When not being able to see everything people will not get all of the meaning intended for the ident, and the creators might not get their meaning across if people wont be able to see everything by having parts of the ident cut off by the screen.
Analogue and digital recording and transmission systems
In this ident we can see that it has very high quality, and a lot of colour in it, which makes it more exciting to watch. With digital recordings, idents can be able to have more detail in them and gets people more engaged into watching it by showing the bright colours and high detail, it makes it more entertaining for the viewer to watch. With analogue it is not possible to do this since there would be no colour or detail to make it more engaging for the viewer, but with this ident by having digital recording they are able to have colour and more detail to make it better to watch for the viewer.
Creative Communication
Name: ITV: Current Idents: Fans Ident (1) (2015)
Enhancing ideas
In this ident many colours are used which all fit in with the logo as the logo continuously changes colour as the shots change to different objects moving around. This ident shows multiple things happening which shows a variety of things that you would not really expect to normally see, which could explain what the channel shows. By showing multiple very different things going on, it could mean that the channel has a lot of different shows for the audience to enjoy.
Name: BBC ON: Current Idents: Dog Display Team Ident (HD)
Pushing the technology
When adding special effects to an ident they make things that are impossible, possible, such as in thisident we can see that they used special effects to make a dog jump through a flaming hoop, which was obviously not possible and not legal to do. By adding special effects to the idents they make more enjoyable to watch, since dogs jumping through flaming hoops is not something people would really expect seeing and by watching something that they dont usually see it makes it more interesting to watch, and with all of the effects used, it makes it pleasing to watch as well.
Name: Sky Movies: Current Presentation: Sky Movies Showcase ident (HD) (2011)
Communicating visual ideas to a non-visual audience
When some people make idents they try to create a tone with just the music played in the ident.
Having a certain tune playing during the ident can show what exactly the channel is like. In this ident they used a certain type of music to create more of a magical feeling, which tells us that the channel has shows that fit that type of tone that they are trying to set.
Name: YourTV: 2015 Idents: Chocolate ident (2016)
Creating under pressure of time and budget
Not all idents have a high budget to make, such as this ident was literally only a pan of a box of
chocolates with the logo at the end, which did not have much money put in it . When having a low budget the ident becomes really simple and less memorable since there is nothing in the ident that really seems entertaining to the audience watching.
Name: Good Food: Current Idents: Diner Party ident (2010)
Appealing to a target audience
Some idents try their best to appeal to the audience that watch the channel. In this ident they focus mainly on food, which is something that the target audience would be very interested in, because the show is based on food, it would make sense to focus on food in the ident, since that would be what the target audience is interested in, and that is what they find appealing.
Name: MTV Live HD: Current Idents: Pop Ident (2015)
Appreciation of desired tone
In this ident you can clearly tell that they try to create a very exciting tone, they try to do this by using very fast, joyful music, which shows what exactly they show on their channel. They make the camera move very slowly which makes it seem like the channel is very relaxing to watch. In the ident you mainly see bright colours moving around very fast, which seems very happy and exciting, which could give you an idea of what type of content they show on the channel.
Name: Horror: Current Idents: Exploding Head ident (2013)
Creation of corporate identityThis channel makes it very obvious through this ident that they are a channel that focus on the horror genre. In the ident they clearly identify what they show on the channel by having a strange looking dummy with organs with a midshot so you can also see the strange area that it is in, which could be a morgue. They have the dummies head explode at 00:02. This clearly tells us that they show a lot of gory/bloody shows/movies with a lot of deaths just like what happened in the ident.
Name: BBC News: Current Titles: BBC News at one titles (2013)
Display of text-based information
Due to the fact that this is a news channel, they show multiple names of multiple countries, and cities around the world, next to what looks like a signal going around the world. We see this at 00:07 when they show the signal with all of the names of areas around the world. By doing this it could mean that their news which is the signal, is going around the world, and looks for news in every country, which explains why it shows the names of the countries.Name: Kerrang!: Current Idents: Band Ident (2016)
Branding of content
In this ident they show multiple popular bands with their very popular songs, such as artists like "Green Day" with the song "American Idiot" at 00:15 , and at 00:01 they show "My Chemical Romance" with their popular song "Welcome To The Black Parade". By doing this they show to the audience what artists they actually show on their channel, being a music channel they would want to focus on very popular bands and artists to get a wider audience. This is exactly what they are doing since if people see that they have popular bands like "Green Day" and "My Chemical Romance" they would want to watch the channel, and know this is the channel to see those bands.
Creation of tone
Name: E4 Current Idents: Cafe Burke ident (2013)
Appeal to target audience
In this ident they try to relate to their audience by setting it in a cafe. People can relate to it since they can see themselves in the same situation that that the E4 mascot is in since they may usually go to diners/cafes. By having the ident very relatable to the audience, people would want to watch the channel, to see what shows they have which could also relate to them.Name: Sky Movies: Current Presentation: Sky Movies Disney Ident (2014)
Encouragement of brand loyalty
In this ident they show multiple "Disney" movie characters, such as "Dumbo" in the background at 00:01 and they show "101 Dalmatians" at 00:08 followed by the two dogs from "Lady And The Tramp". By showing all of these famous movie characters, people will get the idea that they show many famous "Disney" movies so they will start to watch the channel for the evening since they will know what the channel has to offer.Limitations
Name: Drama: Current Idents: Bath ident (short) (2013)
Typography
With this ident they have a logo which does not explain much about the channel. The logo and font have no context of what the channel shows, and there is no feeling with the text, it seems really plain and does not give much information, and the colours purple and white does not give us any ideas of any feelings that the shows give, such as if they used colours like yellow it would give us an idea that the shows are light and comedic, and if they used black, the shows would probably be dark or scary.Name: Sky Sports: 2010 Idents: Cricket on 3 (2010)
Name: Sky Sports HD: Current Idents: Sky Sports 1 Ident (1) (2014)
Resolution
In these idents, you can clearly see the difference in colour and the space of the screen. Even though they are very different, you can tell that in the HD version is much clearer with the higher quality that is used for the ident. People chose to use HD for the ident because now it is possible to use HD and special effects, which makes the idents much more pleasing to watch for the viewer.Name: BBC ONE: Globe Ident (1964)
Colour
At 00:16 to 00:23 the ident does not seem to have much colour in it, only white, black and gray. Since this ident does not have that much colour, it is not very eye catching and does not grab peoples attention, since colours like white,black and gray does not really catch peoples attention and does seem very boring to look at, since by not having any exciting colours in the ident, it takes of the excitement of watching the ident, and people will get board very quickly.
Name: BBC THREE: 2008 Ident: Kickstepturn (2008)
Size
This ident has a lot going on which makes it more exciting to watch, In this ident if people have a wide screen, they can be able to see all of the things happening, but if you have a small screen you wont be able to see everything that is happening in the ident, such as you wont be able to see the edges of the ident with a small screen.
Aspect-ratio
When you have a small screen you wont be able to see everything that is happening with some idents, which is the case with this ident. When not being able to see everything people will not get all of the meaning intended for the ident, and the creators might not get their meaning across if people wont be able to see everything by having parts of the ident cut off by the screen.
Analogue and digital recording and transmission systems
In this ident we can see that it has very high quality, and a lot of colour in it, which makes it more exciting to watch. With digital recordings, idents can be able to have more detail in them and gets people more engaged into watching it by showing the bright colours and high detail, it makes it more entertaining for the viewer to watch. With analogue it is not possible to do this since there would be no colour or detail to make it more engaging for the viewer, but with this ident by having digital recording they are able to have colour and more detail to make it better to watch for the viewer.Creative Communication
Name: ITV: Current Idents: Fans Ident (1) (2015)
Enhancing ideas
In this ident many colours are used which all fit in with the logo as the logo continuously changes colour as the shots change to different objects moving around. This ident shows multiple things happening which shows a variety of things that you would not really expect to normally see, which could explain what the channel shows. By showing multiple very different things going on, it could mean that the channel has a lot of different shows for the audience to enjoy.
Name: BBC ON: Current Idents: Dog Display Team Ident (HD)
Pushing the technology
When adding special effects to an ident they make things that are impossible, possible, such as in thisident we can see that they used special effects to make a dog jump through a flaming hoop, which was obviously not possible and not legal to do. By adding special effects to the idents they make more enjoyable to watch, since dogs jumping through flaming hoops is not something people would really expect seeing and by watching something that they dont usually see it makes it more interesting to watch, and with all of the effects used, it makes it pleasing to watch as well.
Name: Sky Movies: Current Presentation: Sky Movies Showcase ident (HD) (2011)
Communicating visual ideas to a non-visual audience
When some people make idents they try to create a tone with just the music played in the ident.
Having a certain tune playing during the ident can show what exactly the channel is like. In this ident they used a certain type of music to create more of a magical feeling, which tells us that the channel has shows that fit that type of tone that they are trying to set.
Name: YourTV: 2015 Idents: Chocolate ident (2016)
Creating under pressure of time and budget
Not all idents have a high budget to make, such as this ident was literally only a pan of a box of
chocolates with the logo at the end, which did not have much money put in it . When having a low budget the ident becomes really simple and less memorable since there is nothing in the ident that really seems entertaining to the audience watching.
Name: Good Food: Current Idents: Diner Party ident (2010)
Appealing to a target audience
Name: MTV Live HD: Current Idents: Pop Ident (2015)
Appreciation of desired tone
In this ident you can clearly tell that they try to create a very exciting tone, they try to do this by using very fast, joyful music, which shows what exactly they show on their channel. They make the camera move very slowly which makes it seem like the channel is very relaxing to watch. In the ident you mainly see bright colours moving around very fast, which seems very happy and exciting, which could give you an idea of what type of content they show on the channel.
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