Logo initial ideas

The three of us decided which logo we would chose out of the three that we have made in the past week. When it came to branding we thought Faris's and Usama's logo fitted the best since they both contain the Chadwell Heath logo, which is the windmill, this helps brand the channel by adding the schools identity, by adding their logo into another logo.

With imagery in mind Daniel's and Usama's logo both went for having the words CHTV and CHA with a TV implying the name of the channel CHATV, but Usama forgot to add the "A" in the logo, so we could not use his logo. We decided that we were not going to use Daniel's design since we thought his logo looked too basic compared to the other two.

When it comes to typography all three logos went for the yellow and blue colour scheme to relate to the Chadwell Heath Academy logo. With font, we all decided to make the font a large size, but we mostly like Faris's logo since by having a fancy font it makes the channel look like it would be interesting to watch.

With all three logos, when it comes to limitations of technology, there are many things that we would like to do, such as possibly make the logos, animated and move around when they appear in the idents, but it is not possible to be able to do this due to the fact that the software that we have for post production is not advanced enough to be able to do these actions.

We were informed by sir that Faris's logo seemed to be too fancy for the channel, and Usama's logo fitted the channel the best out of the three, so we all decided to just go with Usama's logo since the other two did not seem to fit well with the channel we were aiming for.